‘Meow’ trance victim! A deadly designer drug dubbed Britain’s new ecstasy has sent a man into a psychotic “trance-like” state in the first known case in Melbourne.

When I read this on the front page of the mX (11/3/2010), I knew the moral panic had officially begun. Since then Australia has seen an hour-long ‘investigation’ into the new ‘killer drug’ mephedrone on A Current Affair, with another investigation by Steve Cannane due to air on ABC’s Lateline tonight.

Firstly, what exactly is mephedrone or 4-MMC? And why are people talking about a drug called ‘meow meow’ and ‘plant food’? According to a selection of key information compiled at Bluelight, the full name for this drug is 4-Methylmethcathinone or 4-MMC. The ‘meow meow’ may refer to MM-CAT, another shortening of MethylMethCAThinone.

While Australian law prohibits cathinones and any cathinone analogues, including mephedrone, the UK is in the midst of a political struggle to schedule and ban 4-MMC which is currently a legal substance, although it must be marketed as not for human consumption to get around standard regulations of consumable products.

For those who have studied the history of new drug panics, this treatment has a familiar ring to it. Like MDMA (‘ecstasy’), methamphetamine (‘ice’), and GHB (‘fantasy’) before it, 4-MMC (also with the classy so-called street name ‘meow meow’) is a menacing danger that needs to be stopped using the legal system.

4-MMC has been marketed as plant food, like other ‘new’ drugs that have made headlines in the last decade that were labelled research chemicals and incense to avoid regulations associated with food and drugs.

What has become obvious to observers in this case in Australia is that as supply reduction measures tighten and actually influence drug markets for known illegal drugs like MDMA, demand for MDMA is left unmet.

It is not surprising that new synthetic drugs are created, manufactured and marketed to meet this demand.

While Australia’s analogue laws mean that most new synthetic drugs are likely to be illegal, it still takes time for the police and customs to determine this – and in that time, new drugs enter the market. We will always be playing catch-up.

The question I ask is whether we do more harm by perpetuating new and less studied drugs, one after another, than we would do if we regulated the supply of known drugs, even with their harms.

Furthermore, having a sharp divide between illegal and legal drugs can provide people with a false sense of security when they believe a drug is ‘legal’.

Pharmaceutical drugs, ‘legal highs’ and other drugs on the margins of legality such as new analogue drugs may be perceived as less dangerous than known illicit drugs.

This misplaced sense of security may be stronger among people who don’t take illicit drugs and who haven’t been exposed to them, because they are more likely to actually believe the scare campaigns in the public discourse.

For example, posters warn Australians against using ecstasy or speed due it being made in ‘backyard labs’, yet this image contrasts with the imagined pristine lab in a pharmaceutical company or the scientific lab where a drug like 4-MMC/mephedrone could be made.

This is surely an unintended consequence of singling out cannabis, ecstasy and methamphetamine in anti-drug campaigns, and an unintended consequence of prohibition itself.

The situation with mephedrone is a little different in the UK, where there are no analogue laws and the drug is freely available although this is likely to change as the UK government looks to include mephedrone in Schedule B. Max Pemberton from the Guardian wrote an article entitled “I took mephedrone and I liked it”, where he said:

I do not doubt that mephedrone will be made illegal, and this is probably a very sensible course of action if we want people to be as risk averse as possible. But what must be appreciated is that as soon as it is, it’s only a matter of time before another substance appears, creating the same problems all over again.

Professor David Nutt, who was sacked from the UK drug advisory board last year for speaking his mind about the inconsistency of drug scheduling in the UK, believes that regulating mephedrone alongside MDMA would be safer than imposing the current system of prohibition.

I urge the UK and Australia to consider not only the situation of this new entrant, 4-MMC/Mephedrone, but to the other new synthetic drugs that have been in its place and will be in its place should our system of prohibition remain the same.

Let’s look carefully at the whole system, rather than running around after ourselves over and over again when history repeats itself.

Monica Barratt is completing her PhD thesis at the National Drug Research Institute at Curtin University of Technology. She also works as a research fellow at Turning Point Alcohol and Drug Centre. Opinions expressed in tronica's blog posts are her own and do not necessarily reflect the views of her affiliated institutions.

Originally posted on Drugs, Internet, Society